Hi, I’m Emily-Rose Ayers [that’s where ‘Era’ came from].

I’m a born and raised dairy farmer, turned social media marketing girl... which is often a surprise to most. I love the slow farm life, but I also have a strong passion for social media & sales.

Since the age of 13 [I was probably younger] I was either working in the dairy, or mowing lawns with dad at a commercial level. Being naive at the time I didn’t realise mowing lawns for Latrobe & Charles Sturt University was a big deal.. but apparently it is.

After many years of physical labour, I turned to retail. This is where social media really sparked for me [back when reels weren’t a thing]. I found a love for sales and was quite good at it too. Then the pandemic hit... With no idea about ecommerce and online sales, I became a Shopify wiz overnight, pivoting our health food business online. Socials kicked in at this point and became our only way to build sales. From there I fell in love with social media.

Fast forward to 2026, having managed for 37+ businesses over the years, the social media landscape has significantly changed. Sales don’t come as easily, keeping up with content, ideas, general know how’s has become a challenging task. Social media marketing is at the top of the pyramid when it comes to business structure in 2026. What can be overwhelming for most, is something I find so enriching.